Saturday 28 March 2009

how not to treat your customers

I was so shocked by the handling of this message I thought it worth sharing - clearly written by lawyers and not marketeers. The message could have been "we're doing this to improve service to our European customers" but comes across as "we're restructuring, cancel your account if you don't like it"...


We have a short but important announcement that we wanted to share with our players. World of Warcraft is currently an operation of Blizzard Entertainment, Inc. (USA), but starting April 14, 2009, the game operator will be Blizzard Entertainment's central European entity, Blizzard Entertainment S.A.S. (France), and will be referred to as such in the game's Terms of Use going forward. Our European office has been an essential part of our global operations since before the launch of World of Warcraft, and this update better reflects its role within our organization, as well as our continued commitment to our European players.

This is an administrative change -- your World of Warcraft game experience will not be impacted. If for any reason you do not agree to this change you may terminate your account with effect from March 31, 2009 by accessing the cancellation feature in the account management page at Note that your continued use of the World of Warcraft service indicates that you agree to the change.

We're looking forward to continuing to enhance your World of Warcraft gaming experience in the year ahead, and as always, we wish you happy continued adventures in Azeroth!

The World of Warcraft Team

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