Tuesday 27 January 2009

IBM's product positioning and branding

IBM never cease to amaze me in how they make their product portfolio so complex answering simple questions like 'which of your products is right for me?' becomes really difficult.

Case in point to today is the selection of mashup products available. Take a look at IBM's mash up centre and you're offered 4 apparently competing but different products! Perhaps it'll be worth writing a post in the future offering some advice on how these differ but for now I just wanted to express my incredulity...

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